Transform how you give gifts with subscription services that help people grow, learn, and thrive. No more forgotten presents—just meaningful experiences.
My friend absolutely loved her meditation app gift! She's been using it daily and says it's the best present she's ever received.
A gift I could feel good about giving! My son has been interested in guitars, and he's loving his music lesson app.
I gave my husband a fitness subscription and he's been raving about it to everyone. Best birthday gift ever!
Three simple steps to give the perfect gift
Browse our curated selection of health, wellness, and productivity subscriptions. Or send a GiftWell balance that your recipient can redeem with any of our curated subscriptions.
Personalize your gift with a message, choose the duration, and select how to deliver it. Send via email, text, or physical mail for a beautiful card with easy redemption instructions.
Your recipient gets a beautiful gift card with instructions. Redeeming is quick and easy - they can start enjoying their gift of wellness immediately or save it for later.
The smart way to give gifts that make a difference
Help your loved ones learn new skills, stay healthy, or discover new passions.
Unlike physical, material gifts, wellness subscriptions provide ongoing value and experiences.
Show you care with gifts that demonstrate you know what matters to them.
We only offer gifts that actually help people. No fluff, no filler — just things that matter.
Good gifts show you actually know and care about the person you're giving to.
Less stuff in landfills, more value in people's lives. It's a win-win.
Join thousands of people who've discovered the joy of giving subscriptions instead of stuff.
We send growth, not clutter. Give meaningful gifts that help people learn, grow, and thrive — without the stress of picking the wrong thing.
We started GiftWell because we faced the same gifting challenges everyone does: Will they already have it? Will they actually use it? Cash feels impersonal, and physical gifts create clutter and waste.
We wanted something better — gifts that show you care about someone's growth, not just giving money they'll spend on anything. So we created GiftWell: a platform where you can send subscription gifts they actually want, with real control over how it's used.
Unlike platforms that only "suggest" usage, GiftWell actually ensures spending is only for curated wellness, learning, productivity, or fitness apps. It's perfect for parents who want to control what kids spend gifts on, and simple enough for grandparents to use with confidence.
Not Just Cash: Your gift can only be used for curated wellness, learning, and productivity subscriptions. Unlike other platforms that just "suggest" usage, we truly ensure the gift goes to approved apps — showing you care about their growth, not just giving money.
No Barriers for Recipients: No credit card required, no long-term commitment. Recipients browse our curated apps and choose what they actually want.
Control for Gift-Givers: Choose subscription duration or dollar amount. Perfect for parents who want to control what kids can spend it on (no games, only growth). Simple enough for grandparents, yet powerful enough for savvy gifters.
Gift a specific app subscription directly (e.g., "Send a 3-month Calm subscription"). Perfect when you know exactly what they want. If they already have it, it extends their existing subscription!
Send a balance amount recipients can spend on subscriptions they choose. They browse curated wellness, productivity, learning, and fitness apps. Flexibility without sacrificing thoughtfulness — money only works for approved apps, not cash-out-able.
Whether you're a parent wanting to control spending, a grandparent looking for simple online gifting, or just someone who wants to give meaningful gifts — GiftWell makes it easy.
Give gifts you know will be used — not gathering dust or forgotten. Show you care about their growth with subscription gifts that make a real difference.
Start Gifting